Aimee Wai
Aimee Wai is a crazy talented long and short-form writer, a creator of beautiful poetry, a doodler, and a down to earth sweet soul. Aimee came with the idea to refresh her personal brand so she could elevate her professional work and enhance the experience readers have when they interact with it.
My project with Aimee came with the development of a customized logo, a sultry color palette, doodly icons, an iconic brand mark, and paper textures that she can play with while sharing her work.
