Public Goods

This is a branding project for the New York based company, Public Goods, which is an online marketplace for simple, sustainable, and natural products without the markup of typical retailers. Their current branding is very minimal and has no color, so I challenged myself to create a more colorful and bold identity system that matched the same feel as before. The bird icon represents freedom from materialism, which is part of the mission of Public Goods, while the rest of the branding mimics the simplicity of the goods they sell.