The Beautabode

Encompassing the words modern, elevated, and expressive, we created a brand that feels true to Penny’s jewelry and the direction her business has evolved. Her earrings are for the modern woman and the every day; speaking to each individual’s expression and style.

I designed organic patterns to match the energy of her craft and paired it with modern fonts to create the perfect blend of refined and playful. The color palette is inspired off of gem tones and moody blues, mixed with a fun green and simple pink to balance it all.

Playing off of her motto, “jewelry that doesn’t weigh you down,” we successfully made a brand identity that’s grounding while staying light and positive!